Ike Tippetts: PLEASE STAY ON THE TRAIL

Wednesday, September 19, 2012

PLEASE STAY ON THE TRAIL

When exploring your forest, keep off the tundra and don't follow wildlife.

I saw this sign on the side of the trail to Summit Lake on Mt. Evans in Colorado this weekend. There is profound meaning here in life and business. Think about it and see what it means to you.

FOREST THROUGH TREES

Seeing the forest through the trees requires that you put every effort into leveraging yourself through systems and processes. It's difficult to do really great and large things on your own, so you create systems and a processes that others can participate in.

Show people what to do then get out of the way. With each system you develop, you become more and more free to look beyond to the next process. Each builds upon the other.

Use a lever to lift a large rock then get several levers and others can help you move a mountain! If you are huddled down in the forest, there is no way you can get perspective. By standing up and looking beyond the here and now, we see what we are missing. See what's in the distance and bring a better future into the present.

Be the leader you were born to be, put your lever down, get perspective and see the forest through the trees.

MY BUSINESS PHILOSOPHY

Every customer or potential customer has concerns when considering who to call for plumbing, drain, cooling, heating or refrigeration service. I've identified the following hot-buttons:

1) Fear of being over-charged or somehow mis-communicating

2) Safety concerns over having a stranger in the house or on property

3) Doubt about getting the job done right

There are three things that our entire company focuses on in order to solve these customer concerns:

1) Up-front Communication

2) Crime-free Advantage

3) Qualified Technicians

These three points drive all of our culture, marketing, training and day-to-day focus in order to provide the very best customer service in the business! Every employee has these three points memorized!

So, what does that mean to you?

We get the job done right with no surprises because we are TIMELY, ACCURATE, FAIR, COMPLETE, CLEAN and SAFE!

GOOD TIMBER

by Douglas Malloch

The tree that never had to fight
For sun and sky and air and light,
But stood out in the open plain
And always got its share of rain,
Never became a forest king
But lived and died a scrubby thing.

The man who never had to toil
To gain and farm his patch of soil,
Who never had to win his share
Of sun and sky and light and air,
Never became a manly man
But lived and died as he began.

Good timber does not grow with ease:
The stronger wind, the stronger trees;
The further sky, the greater length;
The more the storm, the more the strength.
By sun and cold, by rain and snow,
In trees and men good timbers grow.

Where thickest lies the forest growth,
We find the patriarchs of both.
And they hold counsel with the stars
Whose broken branches show the scars
Of many winds and much of strife.
This is the common law of life.

POSSIBLE FUTURE ARTICLES

10 Ways to Make a Customer Happy

3 Ways To Get Customers to Notice

Branding Yourself Doesn't Hurt

Change and Unintended Consequences

Customers Want to Brag About You

Every Good Idea Has a Down Side

Round Pegs, Square Holes

Get a Bigger Hammer

Get Bigger by Thinking Bigger

Getting Up in a Down Economy

Hold Your Cards

How to Recover from a Screw Up

Monkey Marketing for Dummies

People Want to Follow a Good Leader

Quality, Price and Speed

SEO for the Soul

Storming, Norming and Performing

Ways to Get Online Reviews

Why Manhole Covers are Round

Your Team, Your Reputation

PAGES

Wednesday, September 19, 2012

PLEASE STAY ON THE TRAIL